英國市場營銷專業(Marketing)介紹
在人類已跨人21世紀的今天,由於資訊科學技術高速發展,消費方式發生巨大的變化,現代市場行情變得更為錯綜復雜,市場競爭異常激烈。任何企業要想成功進入、占領、鞏固和擴展市場,採用正確的營銷策略顯得尤為重要。
市場營銷,目前是人才市場上用人單位提供崗位最多的專業。市場營銷專業畢業生就業選擇面廣,即可從事工商企業市場調研預測、市場營銷戰略規劃、產品開發管理、市場開發和國際市場開拓、品牌戰略規劃、營銷診斷與審計、物流配送、企業形象設計等方面的工作,也可從事相關的科研、教學和非盈利組織如行政事業單位的營銷工作。當然,市場營銷的畢業生,也可以從公司普通職員做起,逐漸地進入市場營銷部門。
英國市場營銷碩士專業的申請,大多數需要專業背景,部分大學可以接受轉專業申請。
在英國市場營銷專業畢業的學生,在英國找工作的難易程度不是絕對的。如果你想回港找工作,你便擁有了很大的優勢,除了語言優勢之外,你也相對比別人更了解國際市場,擁有更現代並與國際接軌的理論和時間,可被跨國企業或者出口企業視為不可多得的人才。
由於國際化趨勢的深入,越來越多的外資企業、合資以及全資控股等類型的公司將在亞洲及香港迅速發展,這也就意味著香港的銷售市場將持續擴張,對於銷售人才的需求量會越來越大。不難理解,在現在激烈競爭的社會,公司產品好壞是基礎,可是要把產品的好講出去,把產品順利的推銷出去才是真本事。而這個也是一門學問,也因此營銷已經成為一種不敗的觀念在逐漸滲入每一個企業,甚至是每一個員工的腦海中,可以說市場營銷這個專業的就業前景將持續走俏。
市場行銷 (Marketing) 2025年專業排名
來源:英國大學完全指南 年份:2025
排名 | 大學名稱 | 得分 |
---|---|---|
1 | University of Bath | 100% |
2 | Durham University | 97% |
3 | University of Leeds | 96% |
4 | University of Exeter | 96% |
5 | University of Liverpool | 96% |
6 | University of York | 94% |
7 | Lancaster University | 94% |
8 | Newcastle University | 94% |
9 | University of Southampton | 93% |
10 | Loughborough University | 93% |
11 | University of Bristol | 93% |
12 | University of Strathclyde | 93% |
13 | University of Birmingham | 93% |
14 | University of Manchester | 92% |
15 | University of East Anglia UEA | 92% |
16 | University of Plymouth | 92% |
17 | University of Sussex | 91% |
18 | University of Reading | 91% |
19 | Aston University, Birmingham | 91% |
20 | Royal Holloway, University of London | 91% |
21 | University of Stirling | 90% |
22 | Ulster University | 89% |
23 | University of Lincoln | 89% |
24 | University of Leicester | 89% |
25 | University of the Arts London | 89% |
26 | Queen Mary University of London | 89% |
27 | Nottingham Trent University | 89% |
28 | Heriot-Watt University | 88% |
29 | Swansea University | 88% |
30 | Northumbria University, Newcastle | 88% |
31 | Keele University | 88% |
32 | University of Chester | 88% |
33 | Manchester Metropolitan University | 88% |
34 | Glasgow Caledonian University | 88% |
35 | Oxford Brookes University | 87% |
36 | Bournemouth University | 87% |
37 | Aberystwyth University | 87% |
38 | Teesside University, Middlesbrough | 87% |
39 | University of Huddersfield | 87% |
40 | University of Kent | 87% |
41 | University of Hull | 87% |
42 | Middlesex University | 86% |
43 | University of Portsmouth | 86% |
44 | University of Derby | 86% |
45 | Cardiff Metropolitan University | 85% |
46 | Sheffield Hallam University | 85% |
47 | University of Greenwich | 85% |
48 | Anglia Ruskin University | 84% |
49 | Edinburgh Napier University | 84% |
50 | Bristol, University of the West of England | 84% |
51 | Birmingham City University | 84% |
52 | Leeds Beckett University | 83% |
53 | University of Hertfordshire | 83% |
54 | University of East London | 83% |
55 | University of Gloucestershire | 83% |
56 | Kingston University | 83% |
57 | University of Surrey | 83% |
58 | University of Salford | 83% |
59 | University of Brighton | 82% |
60 | Coventry University | 82% |
61 | University of Central Lancashire | 82% |
62 | Liverpool Hope University | 82% |
63 | University of Winchester | 82% |
64 | University of Worcester | 82% |
65 | University of Essex | 81% |
66 | University of Chichester | 81% |
67 | De Montfort University | 81% |
68 | London South Bank University | 81% |
69 | University of Westminster, London | 81% |
70 | Canterbury Christ Church University | 80% |
71 | Liverpool John Moores University | 80% |
72 | University of Roehampton | 79% |
73 | University for the Creative Arts | 79% |
74 | Norwich University of the Arts | 78% |
75 | Leeds Trinity University | 78% |
76 | University of Wolverhampton | 78% |
77 | Falmouth University | 78% |
78 | Solent University (Southampton) | 78% |
79 | University of Northampton | 77% |
80 | Arts University Bournemouth | 77% |
81 | Goldsmiths, University of London | 77% |
82 | Abertay University | 76% |
83 | St Mary's University, Twickenham | 75% |
84 | University of the West of Scotland | 75% |
85 | London Metropolitan University | 75% |
86 | University of West London | 74% |
87 | University of Sunderland | 69% |